The Founder
Lucy grew up in a house on Willard Road with one older sister and two entrepreneurial parents of small businesses. With a workhorse, yet ever-patient father, Lucy learned early on the importance of believing in a dream and carrying it close through the many tides of life. Lucy’s creative zest was nurtured by her Mother, a fiery-eyed dress-maker and design genius, who forever changed the lens through which Lucy saw the artistic world. Through this, Lucy grew into an artist of many mediums, but she always found her identity rooted in the art of clothing. To Lucy, fashion and design is a form of art that we can live and breathe in, and it is our greatest opportunity to be authentically daring.Â
After graduating from Vanderbilt with a Bachelor’s degree in film and business, Lucy continued on to receive her Master’s degree in Finance and began her career at an investment management firm in Boston. Though she deeply loved her time there, Lucy longed for a creative and innovative space where she would be able to lay her own foot print into the sand. Several hundred drawings later at her desk on Willard Road, Lucy became intimately aware that she wanted to create something that was a part of a girl’s evolutionary path to finding her own palette. And so came Willard Road...
The Brand
Willard Road was founded on the belief that women are rainbows made up of many colors. We are meant to be versatile, audacious, and venture down many paths. Our simple, yet timeless wardrobe staples are a canvas for you to create a style that is innately your own. No two girls’ dances are the same, but we created these pieces with an always humbled vision that they would join you as you continue to find your brightest colors and chase your biggest dreams. As you bask in the sunshine, dance in the rain, take risks, and celebrate yourself, it is our sincerest hope that the pieces of Willard Road are right there by your side throughout your winding journey.
The Girl
The Willard Road girl has so many stories to tell. She is a ferocious navigator, who fearlessly pushes life to the very edge—whatever that may mean for her. She is comfortable with each of the colors of her rainbow, and knows that some colors shine brighter in different spaces. While her fire is inextinguishable, she finds solace in the simplest moments in life, where she is doing the things she loves most with the people she loves most. No matter where on her path the Willard Road girl travels, she always returns home to these moments where she is her favorite flavor of herself. In these pieces, she is effortlessly timeless.
The Process
As the daughter of Boston-based designer Sara Campbell, Lucy had the privilege of leveraging and learning from a team with over 35 years of experience in the design and manufacturing space. Lucy had known much of the Sara Campbell team for her entire life, and their unique bond fueled the collaboration that brought the Willard Road brand to life. Like mother like daughter, Willard Road mirrors many core principles of Sara Campbell, most notably the commitment to small, considered batches made here in the USA. Designed in Boston with the help of the Sara Campbell team and produced in New York, we work closely with our mills and factories to ensure the utmost quality. Above all, the Willard Road & Sara Campbell partnership reflects one of the brands' fundamental beliefs: when women support women, the possibilities are endless.
